Insights: AI automation, AI search and bilingual marketing in the UAE
Written by the people doing the work. No listicles, no reposted vendor blog — arguments we've actually had internally, about problems we actually hit in the UAE market.
GEO and AEO: what changes when buyers ask an AI instead of Google
Ranking first is worth less when the answer arrives before the results page. Here's what actually influences whether a model names your company — and how to measure something that has no rank tracker.
Read the piece
- GEO vs AEO vs SEO, in one paragraph
- The shift, stated plainly
- What appears to influence inclusion
- Structured data is doing more work than it used to
Why most AI pilots stall — and the four questions that predict it
The failure is almost never the model. It's data nobody audited, a workflow nobody mapped, an owner nobody named, and a success metric nobody agreed. Ask these four things before you approve the budget.
28 Jun 2026
The UAE is a WhatsApp-first market. Most funnels aren't.
Buyers here message rather than fill in forms. If your funnel ends at a contact page, you're losing people at the exact moment they decided to act.
5 Jun 2026
Your Arabic content isn't underperforming. It's translated.
Translation moves words across languages. Transcreation moves meaning across audiences. The gap shows up in bounce rate long before anyone reads the copy.
19 May 2026
How to calculate automation ROI without fooling yourself
Hours saved is the number everyone quotes and the number that survives scrutiny least well. Here's a calculation your CFO won't dismantle.
30 Apr 2026
A practical AI governance checklist for UAE businesses
Not legal advice — a working checklist of the questions that come up in every UAE AI project, so they surface in week one rather than at legal review.
8 Apr 2026Have a harder version of one of these questions?
Send it over. If it's interesting we'll answer it properly — and it might become the next piece.