New in Dubai. Not new at this.
Brolly.ae is the UAE arm of a group that has been engineering software since 2013 and running performance marketing since 2016. The Dubai entity is young; the delivery bench behind it is not. That is the honest version, and it is the one we lead with.
Three companies, one bench
The group started in 2013 as Brolly Software Solutions Pvt Ltd — an engineering firm building enterprise software for banking, healthcare and retail clients. Senior-led teams, small, close to the client. That model is still how every Brolly delivery is staffed.
In 2016, D. V. Ravi Varma launched Digital Brolly, initially to solve the group's own demand problem and then as a marketing practice and training institute in its own right. It has since trained thousands of marketers and placed a large share of them into jobs — which is a harder test of a curriculum than any exam.
Brolly Academy followed, widening the training arm across data science, cloud, full-stack and, more recently, generative AI. Together the three companies cover the full arc: build the system, generate the demand, teach the people who run both.
Brolly.ae brings that arc to the UAE. The reason is straightforward — the UAE is investing in AI adoption faster than almost anywhere, and most of that budget currently gets split between a dev shop, an agency and a training vendor who never speak to each other. We think that's the problem worth solving here.
Where the delivery capacity comes from
Three entities, one founder, one operating standard. Brolly.ae draws staff and curriculum from all three.
Brolly Software Solutions
Enterprise software engineering — web, cloud, mobile, AI/ML, DevOps and digital transformation for BFSI, healthcare and retail.
The build arm. Every Brolly.ae delivery inherits its senior-led team model.
VisitDigital Brolly
AI-powered digital marketing practice and training institute — SEO, GEO, AEO, Google Ads, Meta Ads, analytics.
The demand arm. Ten years of performance marketing, now applied to UAE search and social.
VisitBrolly Academy
Software and AI training centre running 300+ courses across data science, GenAI, cloud, full-stack and cybersecurity.
The people arm. The curriculum behind Brolly.ae's corporate AI training in the UAE.
VisitFounded by D. V. Ravi Varma. Parent entity Brolly Software Solutions Pvt Ltd (CIN U72200TG2013PTC089551).
The four decisions behind the work
Each of these costs us something. That's how you tell an operating principle from a slogan.
Build and market under one roof
Most UAE shops do one or the other. We ship the automation and run the campaign that feeds it, so the lead capture, the CRM routing and the follow-up sequence are designed together instead of bolted on.
Why:Handoffs between an agency and a dev shop are where most AI projects quietly die.
We hand the keys over
Every engagement ends with your team trained on what we built — through the same academy that has taught 9,000+ learners. Documentation, runbooks, and live sessions.
Why:An automation nobody in-house understands becomes a liability the day we leave.
Senior-led, small teams
The model carried over from Brolly Software Solutions: the person who scopes your project is the person who builds it. No pyramid staffing.
Why:You pay for judgment, not for headcount you never speak to.
Built for UAE search, not translated for it
Arabic and English SERPs behave differently, .ae ranking signals differ from .com, and GEO/AEO now decides whether an AI answer names you at all. We plan for all three from day one.
Why:A campaign lifted from another market underperforms here and the reason is rarely obvious in the dashboard.
What we will not do
- Publish client logos or numbers we haven't earned in this market
- Sell an AI project when a spreadsheet, a hire, or a process change is the right answer
- Quote a retainer before we understand what we'd be doing with it
- Take on work we'd have to staff with people we haven't worked with
- Lock you into tooling you can't run without us
Asked on the first call
Because the delivery team isn't new. Brolly Software Solutions has been building enterprise software since 2013 and Digital Brolly has run performance marketing since 2016. The Dubai entity is the front door to that bench. We'd rather say that plainly than show you logos we haven't earned yet.
Yes — across the UAE and the wider GCC (Saudi, Qatar, Oman, Kuwait, Bahrain). Discovery can run remotely; we'll be on-site in Dubai and Abu Dhabi when the work calls for it.
Automation and AI builds are fixed-price per phase after a paid discovery sprint. Marketing runs on a monthly retainer plus ad spend. Academy training is priced per cohort. All prices are quoted in AED and exclude 5% VAT.
We default to UAE or EU hosting regions and will sign a DPA. If your sector requires data residency inside the UAE, say so during discovery and we'll architect for it rather than retrofit it.
Come and test the claim.
Book 30 minutes. Bring the messiest process you have. We'll tell you what we'd do with it — Mon–Fri, 9:00–18:00 GST.