Performance Marketing & PPC Agency in Dubai

Both, and that is the problem. The platform counts form submissions and clicks-to-WhatsApp; sales counts conversations worth having. We push CRM qualification back to the ad platforms through offline conversion import, so the number you optimise and the number you report are the same one: cost per qualified lead, tracked to revenue.

Server-side tracking sends conversion events from your server rather than the visitor's browser, so iOS privacy changes, ad blockers and cookie loss stop deleting a share of your results. In a mobile-heavy market where much of the traffic goes straight to WhatsApp, browser-only tracking can miss a large part of what actually converted, and the budget gets moved to the wrong campaign.

Google Search where buyers already know what they want; Meta, TikTok and Snapchat where demand has to be created and the audience skews younger or Arabic-first; LinkedIn for B2B where the deal size justifies its cost per lead. Discovery sets the mix from your sales cycle and margin, not from a template, and spend is concentrated in whatever converts once the data is in.

Yes, in-house, in English and Arabic — with Arabic written for the audience rather than translated from the English. Creative runs on a testing cadence because fatigue is the usual reason a campaign that worked stops working. Landing pages are built and tested by the same team, so the ad and the page stay one experiment.

Brolly.ae charges a monthly retainer plus the ad spend, which is billed to your own ad accounts. The retainer is scoped to platforms, languages and creative volume. Everything is quoted in AED and excludes 5% VAT.