How we write, source and correct what we publish
Brolly.ae sells search visibility and AI systems, so the standard for what appears on this site has to be visible too. This page is that standard. Everything on it can be checked against the site itself.
Last reviewed · Brolly.ae editorial team
Written by the people doing the work
Content is written and reviewed by the Brolly.ae delivery team — the same people who scope and build client work — and published under the company name. We do not attach an individual byline unless that person's role and delivery history can be verified, which is why articles on Insights currently carry the organisation as author rather than a name.
The group behind the site is real and its history is published on its own sites: Brolly Software Solutions (engineering since 2013), Digital Brolly (performance marketing since 2016) and Brolly Academy. Figures we quote from them — learners trained, careers placed — are the figures those sites publish, and each one is labelled with its source where it appears.
Facts carry a source; opinions are labelled
- Laws, regulators and government programmes are cited to their official publisher — the UAE Government portal, the UAE AI Office, KHDA and their GCC equivalents — and linked in a visible Sources list on the page that uses them.
- Where we could not verify an official URL, the entity is named without a link rather than linked to a guess.
- Tax rates, working weeks and regulatory positions are stated as at the review date shown on the page and re-checked at contract. They move; the page says so.
- Market observations — what converts in Kuwait, how Saudi search behaves — are our professional judgement from delivery, written as judgement. They are not dressed up as statistics.
- We do not publish performance numbers we have not measured, or client names we have not earned. The results tables on our delivery patterns are blank until a real engagement fills them.
The lines we hold
- Invented reviews, ratings or testimonials — and no review markup in structured data until real, permission-cleared reviews exist.
- Client logos or case-study figures borrowed from the group's Indian entities and presented as UAE work.
- Accreditations, permits or partner statuses we cannot document. If we do not hold one, the page says so plainly.
- Contact details that do not answer. A phone number or address appears on this site only once it is real.
- Pages generated to match every keyword variation. One page serves each distinct question; synonyms share it.
Dated, and correctable
Pages that state time-sensitive facts carry a Last reviewed stamp. The date is the day someone on the team actually re-read the page against its sources; it is not advanced automatically on deploy. The sitemap reports the date a page's content last changed, for the same reason.
If you find an error — a wrong rate, a stale regulation, a claim you can show is untrue — email hello@brolly.ae with the page URL and the correction. We reply within one working day, fix material errors on the page, and update the review date when we do.
Legal pages (privacy, terms) are working drafts pending review by UAE-qualified counsel, and say so at the top of the page.