AI automation that ships.
Marketing that sells.
Teams that keep it running.
We build the automation, run the campaigns that feed it, and train your people to own both. One partner instead of three — which is usually where these projects fall apart.
Most agencies sell one of these. The gaps between them are where budgets disappear.
What does Brolly.ae do?
Brolly.ae is a Dubai-based AI automation and digital marketing company. It builds AI agents and workflow automation inside a client's existing systems, runs bilingual English and Arabic performance marketing to feed them, and trains the client's own staff to operate both after handover. It is the UAE arm of the Brolly group, which has been engineering software since 2013.
Three arms, one team: AI & automation builds it, digital marketing feeds it, and Brolly Academy UAE trains the people who will run it once we hand it over.
Last reviewed · Brolly.ae editorial team
Brolly.ae at a glance
| What we do | AI automation, AI agents, digital marketing, and corporate AI training |
|---|---|
| Based in | Dubai, United Arab Emirates |
| Markets served | UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, Oman |
| Languages | English and Arabic, in delivery and in campaigns |
| Group founded | 2013Brolly Software Solutions Pvt Ltd · CIN U72200TG2013PTC089551 |
| Engagement model | Paid discovery sprint, then fixed-price phasesMarketing runs on a monthly retainer plus ad spend. Quoted in AED, excluding 5% VAT. |
| First pilot live in | 4–6 weeks from the end of discovery |
AI & Automation
Agents, automations and AI features that run inside your actual business — your CRM, your inbox, your WhatsApp, your ERP. Scoped in weeks, not quarters.
All ai & automation servicesAI Agents & Assistants
وكلاء ومساعدو الذكاء الاصطناعيAI agents and chatbots that answer, qualify and act — on WhatsApp, web chat, email and inside your CRM.
ExploreWorkflow & Process Automation
أتمتة العمليات وسير العملBusiness process automation for the unglamorous wiring: quotes, invoices, approvals, onboarding, reporting — running themselves.
ExploreCustom AI Development
تطوير حلول ذكاء اصطناعي مخصّصةCustom AI solutions when off-the-shelf doesn't fit: bespoke models, RAG systems and AI features inside your own product.
ExploreAI Strategy & Readiness
استشارات وجاهزية الذكاء الاصطناعيAI strategy consulting: a prioritised, costed roadmap — plus an honest list of what you shouldn't automate yet.
ExploreDigital Marketing
Search, paid and content built for UAE buyers — in English and Arabic — with the tracking to prove what worked.
All digital marketing servicesSEO, GEO & AEO
تحسين محركات البحث ومحرّكات الإجابةSEO, GEO and AEO from a Dubai agency: rank in Google, and get named by AI answer engines — bilingual, and built for .ae.
ExplorePerformance Marketing
إعلانات الأداءPPC and paid social on Google, Meta, TikTok, LinkedIn and Snap — managed against pipeline, not impressions.
ExploreSocial Media & Content
وسائل التواصل والمحتوىSocial media marketing with a bilingual content engine — planned, produced and published on a real calendar.
ExploreWeb & Landing Pages
تصميم المواقع وصفحات الهبوطWeb design and development: fast, bilingual, RTL-ready sites and landing pages that are built to convert and easy for you to edit.
ExploreKuwait first, the GCC alongside it
Kuwait is the market we point at first. Dubai is where the company is licensed and delivery is coordinated from. Everything else sits within an hour of both.
Kuwait
الكويت
A concentrated market where reach is cheap and relevance is not. Banking, insurance, retail and family-owned groups make up most of the buying, decisions sit with a small number of people, and almost all of it happens in Arabic on a phone. That rewards precision over volume — which is the way we prefer to work anyway.
- Arabic-first campaigns and content, not translated English
- WhatsApp-led response and qualification, because that is the channel
- Automation for banking, insurance and retail back-office work
- Corporate AI training for teams that have to run it afterwards
United Arab Emirates
الإمارات العربية المتحدة
Where the entity is licensed and the work is run.
DubaiSaudi Arabia
المملكة العربية السعودية
The largest economy in the region, and the most Arabic-first.
RiyadhQatar
قطر
Small, concentrated, and high-value per engagement.
DohaBahrain
البحرين
A financial-services hub with an appetite for pilots.
ManamaOman
سلطنة عُمان
Logistics, ports and a growing digital-government agenda.
MuscatSun–Thu · Mon–Fri in the UAEGMT+3 to GMT+4Six markets inside a one-hour spread, with four working days every one of them shares. That is why one senior team can cover them without a handover problem.
Built for this market, not localised into it
Dubai buys and sells faster than almost anywhere we’ve operated. Bilingual, mobile-first, WhatsApp-led, and unforgiving about response time — that’s the brief every engagement starts from.
The loudest lead market in the country
Portal, paid-social and walk-in enquiries arriving around the clock — and a first-response time that decides the deal.
Photo: traveljunction, CC BY-SA 2.0Launch windows measured in weeks
Campaign, landing page and follow-up have to go live together or the release is over before the funnel is built.
A phone, in Arabic, on a commute
Mobile-first and bilingual isn't a preference here. It's most of the traffic.
New in Dubai. Not new at this.
Brolly.ae is the UAE arm of a group that has been engineering software since 2013 and running performance marketing since 2016. The Dubai entity is young; the delivery bench behind it is not. That is the honest version, and it is the one we lead with.
Figures published by the group's Indian entities. Brolly.ae's own UAE track record is being built now — we'll publish it as it happens, not before.
Brolly Software Solutions
est. 2013Enterprise software engineering — web, cloud, mobile, AI/ML, DevOps and digital transformation for BFSI, healthcare and retail.
The build arm. Every Brolly.ae delivery inherits its senior-led team model.
Visit siteDigital Brolly
est. 2016AI-powered digital marketing practice and training institute — SEO, GEO, AEO, Google Ads, Meta Ads, analytics.
The demand arm. Ten years of performance marketing, now applied to UAE search and social.
Visit siteBrolly Academy
Software and AI training centre running 300+ courses across data science, GenAI, cloud, full-stack and cybersecurity.
The people arm. The curriculum behind Brolly.ae's corporate AI training in the UAE.
Visit siteFour things that are actually different
Not values. Operating decisions — each one has a cost, and each one is there because the alternative fails in a specific, predictable way.
Build and market under one roof
Most UAE shops do one or the other. We ship the automation and run the campaign that feeds it, so the lead capture, the CRM routing and the follow-up sequence are designed together instead of bolted on.
Why it matters:Handoffs between an agency and a dev shop are where most AI projects quietly die.
We hand the keys over
Every engagement ends with your team trained on what we built — through the same academy that has taught 9,000+ learners. Documentation, runbooks, and live sessions.
Why it matters:An automation nobody in-house understands becomes a liability the day we leave.
Senior-led, small teams
The model carried over from Brolly Software Solutions: the person who scopes your project is the person who builds it. No pyramid staffing.
Why it matters:You pay for judgment, not for headcount you never speak to.
Built for UAE search, not translated for it
Arabic and English SERPs behave differently, .ae ranking signals differ from .com, and GEO/AEO now decides whether an AI answer names you at all. We plan for all three from day one.
Why it matters:A campaign lifted from another market underperforms here and the reason is rarely obvious in the dashboard.
Brolly Academy — UAE
The training practice that has taught 9,000+ learners, now running cohorts for UAE teams and professionals.
Two audiences, one curriculum bench. Companies book private cohorts to get their own people using AI properly — with their own data, in their own tools. Individuals join open-enrolment cohorts to move into an AI or marketing role. Both are taught by practitioners who also deliver client work, which is the entire point.
AI for Business Teams
Non-technical staff across sales, ops, HR, finance and admin
AI Automation Engineering
Ops leads, analysts, technical marketers, junior developers
AI-Powered Digital Marketing
Marketers, founders, agency staff
Data Analytics & Dashboards
Analysts, finance and ops staff who live in spreadsheets
Generative AI for Developers
Working software engineers
Prove it small, then scale it
Four stages. You can stop after any one of them and still own something that works — which is the point.
Discovery sprint
Two weeks. We map the workflow, the data, the stack and the commercial goal, then price the build against a number you care about.
Scope, architecture note, fixed quote.
Pilot
One workflow or one channel, live, in 4–6 weeks. Small enough to prove, real enough to matter.
Working system + measured baseline.
Scale
Roll the proven pattern across teams, markets or channels. Integrations hardened, monitoring in place.
Production rollout.
Handover & enablement
Runbooks, admin training and academy sessions for the people who now own it.
Your team running it without us.
How we price, and what moves the number
Brolly.ae prices automation and AI builds as fixed-price phases, quoted after a paid two-week discovery sprint rather than estimated up front. Digital marketing runs on a monthly retainer plus ad spend. Academy training is priced per cohort. Everything is quoted in AED and excludes 5% VAT.
We publish the model rather than a price list because the honest range for 'an AI agent' in this market spans an order of magnitude, and a number that ignores your integration count would be a guess dressed as a quote.
Get a scoped quoteHow many systems it has to touch
An agent that answers from a document set is a different build from one that writes into your CRM, reads your ERP and hands off to a human. Integration count moves the price more than anything else.
Whether the data is ready
If the price list lives in six spreadsheets with different column names, that cleanup is real work and we quote it as its own line rather than burying it.
Bilingual or English-only
Arabic is not a translation pass. It changes retrieval, prompt design, evaluation and QA, so a bilingual agent costs more than an English one and we say so up front.
Governance requirements
Sectors that need UAE data residency, an audit trail or a DPA get architected for it from the start. Retrofitting compliance costs several times what building it in does.
Sectors we're built for
Where the group already has delivery history, and where UAE demand is concentrated.
Real Estate & Property
The UAE's most competitive lead market. Speed of response decides the deal more often than the listing does.
Retail & E-commerce
High mobile traffic, thin margins, and a customer who expects Arabic, COD and same-day answers.
Healthcare & Clinics
A sector the group has served since its enterprise software days — and one where compliance shapes every design decision.
Banking, Finance & Insurance
Brolly Software Solutions' longest-standing vertical. High document volume, low tolerance for error.
Logistics & Supply Chain
Dubai is a transhipment hub; the paperwork volume is the constraint, not the trucks.
Hospitality & F&B
Seasonal, review-driven, and multilingual by necessity.
Professional Services
Law, consulting, accounting and agencies — where the product is billable hours and admin quietly eats them.
Government & Semi-Government
UAE national AI strategy has made this a priority sector — with procurement and governance standards to match.
Things we've argued about internally
Written by the people doing the work, about problems we actually hit.
GEO and AEO: what changes when buyers ask an AI instead of Google
Ranking first is worth less when the answer arrives before the results page. Here's what actually influences whether a model names your company — and how to measure something that has no rank tracker.
ReadWhy most AI pilots stall — and the four questions that predict it
The failure is almost never the model. It's data nobody audited, a workflow nobody mapped, an owner nobody named, and a success metric nobody agreed. Ask these four things before you approve the budget.
ReadThe UAE is a WhatsApp-first market. Most funnels aren't.
Buyers here message rather than fill in forms. If your funnel ends at a contact page, you're losing people at the exact moment they decided to act.
ReadThe things people actually ask on the first call
Something not covered? Ask us directly — or email hello@brolly.ae.
Sources
Last reviewed · Brolly.ae editorial team
Because the delivery team isn't new. Brolly Software Solutions has been building enterprise software since 2013 and Digital Brolly has run performance marketing since 2016. The Dubai entity is the front door to that bench. We'd rather say that plainly than show you logos we haven't earned yet.
Yes — across the UAE and the wider GCC (Saudi, Qatar, Oman, Kuwait, Bahrain). Discovery can run remotely; we'll be on-site in Dubai and Abu Dhabi when the work calls for it.
Automation and AI builds are fixed-price per phase after a paid discovery sprint. Marketing runs on a monthly retainer plus ad spend. Academy training is priced per cohort. All prices are quoted in AED and exclude 5% VAT.
We default to UAE or EU hosting regions and will sign a DPA. If your sector requires data residency inside the UAE, say so during discovery and we'll architect for it rather than retrofit it.
Often, yes. We start with a paid audit — a short review of what exists, what's brittle, and what it would cost to stabilise versus rebuild. You get that assessment whether or not you continue with us.
Both. Corporate cohorts are run on-site or private-virtual; open enrolment cohorts are for individuals and small teams. Curriculum comes from Brolly Academy, adapted for UAE roles and tooling.
Tell us the workflow that costs you the most.
A 30-minute call, no deck. If we don't think we're the right fit, we'll say so and point you somewhere better.