Social Media Agency in Dubai — Bilingual Content & Community
وسائل التواصل والمحتوى
Social media marketing with a bilingual content engine — planned, produced and published on a real calendar.
محرّك محتوى ثنائي اللغة — يُخطَّط ويُنتَج ويُنشَر وفق تقويم حقيقي.
The problem
Posting is inconsistent, the Arabic version is a translation rather than a rewrite, and nobody can say what any of it did commercially.
What does a social media agency in Dubai need to do differently?
Plan for a bilingual audience and a UAE calendar. Brolly.ae runs a content engine that starts with a quarterly strategy tied to the sales calendar and to Ramadan, GITEX, DSF and the summer slowdown, produces original photo, video and design in-house, transcreates Arabic rather than translating it, builds short-form video for Reels, TikTok and Shorts, and manages the community against defined response times.
Last reviewed · Brolly.ae editorial team
Social Media & Content at a glance
| Channels | Instagram, TikTok, LinkedIn, Snapchat, YouTube Shorts, X — chosen per audience, not all at once |
|---|---|
| Planning | Quarterly content strategy tied to the sales calendar and UAE seasonality: Ramadan, GITEX, DSF, summer |
| Production | In-house studio — original photo, video and design; AI-assisted variants where they help |
| Arabic | Transcreated by an Arabic writer from a brief, not translated; Arabic creative shot separately where it matters |
| Community | Managed with defined response SLAs, in both languages |
| Measured by | Contribution to pipeline and search — not follower counts |
| Timeline | First calendar in 2 weeks |
| Pricing | Monthly retainer, quoted in AED, excluding 5% VAT |
What we actually build
- Quarterly content strategy tied to the sales calendar and UAE seasonality (Ramadan, GITEX, DSF, summer slowdown)
- Original photo, video and design production
- Arabic transcreation — rewritten for the audience, not run through a translator
- Short-form video built for Reels, TikTok and Shorts
- Community management with defined response SLAs
- Consistent publishing without internal firefighting
- Content that supports search, not just social
- Measured contribution to pipeline
We baseline these before the build starts. Without a before, the after is just a claim.
Social Media & Content: the questions buyers ask first
Short answers, written to stand on their own — including the ones with an uncomfortable answer.
Usually because it is a translation. Arabic audiences read the difference between copy written for them and copy moved across from English, and it shows up in reach and comments before anyone looks at the words. We brief an Arabic writer rather than a translator, and where the creative itself carries the message, we shoot the Arabic version separately.
Ramadan changes when people are online and what tone works; GITEX and other trade weeks concentrate B2B attention; DSF and the year-end season drive retail; summer thins the audience. A calendar that ignores these publishes the right content in the wrong month. The quarterly strategy is built around them and around your own sales calendar.
Yes — short-form built for Reels, TikTok and Shorts is most of what gets made, alongside original photography and design from the in-house studio. Stock and templated content are avoided because the audience recognises them, and because content that supports search needs to be original to be worth citing.
By its contribution to pipeline and to search, not by follower counts. Content is planned so it supports what buyers search for, links are tracked to the CRM, and the monthly report shows what social contributed to qualified leads. Vanity metrics are reported because you will ask, but they are not what the plan is built around.
Brolly.ae works on a monthly retainer scoped to the number of channels, languages and the production volume — a bilingual video-led plan is a different engagement from an English-only LinkedIn presence. Everything is quoted in AED and excludes 5% VAT, and the first calendar is delivered in two weeks.
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