CRM Implementation & Marketing Automation Agency in Dubai
أتمتة التسويق وإدارة العملاء
CRM implementation and marketing automation — where the two pillars meet: leads captured, scored, nurtured and followed up automatically.
حيث يلتقي المساران: التقاط العملاء المحتملين وتقييمهم ورعايتهم ومتابعتهم تلقائياً.
The problem
Leads land in a shared inbox. The good ones get called, the rest go cold, and nobody knows which channel produced the ones that closed.
What does CRM implementation and marketing automation with Brolly.ae involve?
CRM implementation or clean-up on HubSpot, Zoho or Salesforce, then the automation on top: lead scoring and routing by territory, product or language, WhatsApp, email and SMS nurture flows that respond to behaviour, AI-assisted follow-up drafts the sales team reviews before sending, and closed-loop reporting from first click to signed deal. It is where Brolly.ae's AI and marketing practices meet, delivered in four to eight weeks.
Last reviewed · Brolly.ae editorial team
CRM & Marketing Automation at a glance
| Platforms | HubSpot, Zoho, Salesforce — implemented or cleaned up, not replaced for the sake of it |
|---|---|
| Lead routing | Scored and routed by territory, product or language, with WhatsApp threads written to the record |
| Nurture | WhatsApp, email and SMS flows triggered by behaviour, in English and ArabicWhatsApp marketing templates require documented opt-in. |
| AI assistance | Follow-up drafts for the sales team, reviewed by a person before anything sends |
| Reporting | Closed-loop, from first click to signed deal; channel ROI you can actually see |
| Connects to | WhatsApp Business API, n8n, GA4 and server-side GTM |
| Timeline | 4–8 weeks |
| Pricing | Fixed price for implementation; retainer for ongoing automation, quoted in AED, excluding 5% VAT |
What we actually build
- HubSpot, Zoho or Salesforce CRM implementation — or a clean-up of the one you have
- Lead scoring and automatic routing by territory, product or language
- WhatsApp, email and SMS nurture flows that respond to behaviour
- Closed-loop reporting from first click to signed deal
- AI-assisted follow-up drafting for the sales team, reviewed before it sends
- No lead untouched
- Shorter time-to-first-contact
- Channel ROI you can actually see
We baseline these before the build starts. Without a before, the after is just a claim.
CRM & Marketing Automation: the questions buyers ask first
Short answers, written to stand on their own — including the ones with an uncomfortable answer.
Zoho where cost and a large local partner ecosystem matter and the team is lean; HubSpot where marketing automation and ease of use lead and the sales team will actually log in; Salesforce where the process is complex, the deal sizes justify it and there is admin capacity. If you already have one and the data is salvageable, a clean-up beats a migration.
Capture and routing. Every channel — web form, WhatsApp, ads, portals — writes into the CRM, each lead is scored, and it is routed to the right owner by territory, product or language with a time-to-first-contact target. That alone removes the leads that go cold because nobody saw them, and it makes channel ROI measurable for the first time.
Yes, on the WhatsApp Business API, and it is usually the channel that performs in the UAE. Two rules: marketing templates require documented opt-in, and the number must belong to the company. Flows are triggered by behaviour rather than sent on a schedule, written in English and Arabic, and hand over to a person the moment the lead replies.
The system drafts the next message from the lead's history — the pages they viewed, what they asked on WhatsApp, where the last conversation ended — and a salesperson reviews and sends it. Nothing goes out unread. The point is a salesperson who opens a prepared draft rather than a blank reply box, not an inbox that answers itself.
Four to eight weeks for implementation or clean-up plus the first automations — capture, scoring, routing and one nurture flow. Further flows and reporting are added as phases. It starts with a two-week discovery sprint, because the work is mostly agreeing what a qualified lead is, and that is not a software question.
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